I partnered with Harris Pontoon Boats and Mercury Marine to bring the first Harris pontoon with an electric outboard motor to market.
My role for this 360 campaign included facilitating creative concepting followed by insuring the creative capture would bring our concept to life by careful planning and storyboarding, collaboration, and on-set photoshoot direction.
To wrap the project, I directed video post production, edited photography, and designed final launch assets for multiple channels, including email, social, web, and print for dealer and tradeshow events (samples below).
Launch video
Social ads
Web heroes and ads
Emails
Process documentation — creative concept and proof-of-concept moodboard, photoshoot planning and storyboarding documents, on-shoot photos
